1. Information We Collect

Personal Information You Provide

When you make a purchase or create an account, we collect:

• Contact Information: Name, email address, phone number
• Billing Information: Billing address, payment card information (processed securely through our payment processor)
• Shipping Information: Shipping address, delivery preferences
• Account Information: Username, password, order history, saved preferences
• Communication Data: Information you provide when contacting customer service or leaving product reviews

Information Collected Automatically

When you visit our website, we automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, search queries
• Location Data: Approximate location based on IP address
• Cookies and Tracking: Data collected through cookies, pixels, and similar technologies

Information from Third Parties

We may receive information about you from:

• Payment processors (transaction details)
• Shipping carriers (delivery status)
• Analytics providers (website usage patterns)
• Social media platforms (if you connect your account)

2. How We Use Your Information

We use your information for the following purposes:

Order Processing & Fulfillment

• Process and fulfill your orders
• Send order confirmations and shipping updates
• Handle returns, exchanges, and refunds
• Provide customer support

Account Management

• Create and manage your account
• Save your preferences and order history
• Enable faster checkout for future purchases

Marketing & Communications

• Send promotional emails about new products, sales, and special offers (with your consent)
• Display personalized product recommendations
• Send newsletters and fragrance tips
• Conduct surveys and request feedback

Website Improvement

• Analyze website usage and user behavior
• Improve our website functionality and user experience
• Test new features and optimize performance
• Prevent fraud and enhance security

Legal Compliance

• Comply with legal obligations and regulations
• Enforce our terms of service
• Protect against fraudulent or illegal activity
• Respond to legal requests and prevent harm

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

Service Providers

• Payment Processors: To process your payments securely (e.g., Shopify Payments, PayPal)
• Shipping Companies: To deliver your orders (e.g., USPS, UPS, FedEx)
• Email Service Providers: To send you order updates and marketing emails (e.g., Klaviyo, Mailchimp)
• Analytics Providers: To analyze website traffic (e.g., Google Analytics)
• Customer Service Tools: To provide support and manage communications

Business Transfers

If Aromatick is involved in a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

With Your Consent

We may share your information with other parties when you give us explicit permission to do so.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website.

Types of Cookies We Use

• Essential Cookies: Required for the website to function (e.g., shopping cart, login)
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to show you relevant ads and measure campaign effectiveness
• Preference Cookies: Remember your settings and preferences

Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block all cookies
• Delete cookies when you close your browser

5. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

General Rights

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing emails at any time
• Data Portability: Request your data in a portable format

California Residents (CCPA)

If you're a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information we collect, use, and share
• Right to delete personal information
• Right to opt-out of the sale of personal information (we don't sell your data)
• Right to non-discrimination for exercising your privacy rights

European Residents (GDPR)

If you're in the European Economic Area, you have rights under GDPR including:

• Right to access and receive your personal data
• Right to rectify inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

6. Marketing Communications

We may send you marketing emails about new products, sales, and special offers if you've:

• Created an account with us
• Made a purchase
• Signed up for our newsletter
• Provided consent to receive marketing communications

Opting Out

You can opt out of marketing emails at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Logging into your account and updating email preferences
• Contacting us directly at rodney@aromatick.com

Note: You'll still receive transactional emails (order confirmations, shipping updates) even if you opt out of marketing.

7. Data Security

We take the security of your personal information seriously and implement industry-standard security measures:

• Encryption: We use SSL/TLS encryption to protect data in transit
• Secure Payment Processing: Payment information is processed through PCI-DSS compliant providers
• Access Controls: Limited employee access to personal information
• Regular Security Audits: Ongoing monitoring and testing of security measures
• Secure Servers: Data stored on secure servers with firewalls and intrusion detection

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy
• Comply with legal, accounting, or reporting requirements
• Resolve disputes and enforce our agreements
• Maintain business records and provide customer support

When we no longer need your information, we will securely delete or anonymize it.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, payment processors). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we discover that we've collected information from a child under 18, we will delete it immediately. If you believe we have information about a child, please contact us at rodney@aromatick.com.

11. International Data Transfers

Aromatick is based in the United States. If you're accessing our website from outside the U.S., your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our website, you consent to this transfer.

We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you of significant changes via email or website notice
• Obtain your consent if required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.